Spotify to Test a More Expensive Version of Its Popular Music Service
- Music companies complain discounts have cut into their revenue
- Streaming service will try out pricier plan in Scandinavia
Photographer: Martin Bureau/AFP via Getty Images
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Spotify Technology SA plans to sell a more-expensive version of its music service in Scandinavia, a test to see whether it can raise prices around the world, according to people familiar with the matter.
Spotify will raise the price of its family plan by about 13%, said the people, who asked not to be identified because the increase hasn’t been announced. The test doesn’t mean Spotify will raise prices elsewhere or do so permanently in Scandinavia, they said. The company declined to comment.