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Most Would Pay More Than $10 For Spotify, Hulu Bundle

A recent survey of 2,201 adults indicated that consumers would be willing to pay anywhere from $13 to $21 a month for a bundle offering TV shows, movies, and music.

By Angela Moscaritolo
April 2, 2019
Why Axis chart Hulu, Spotify bundle price is well below what consumers would pay

If you're a Spotify Premium subscriber and haven't already taken advantage of the free Hulu deal, what are you waiting for?

The Why Axis Bug Spotify and Hulu first offered a video and music streaming bundle this past summer for $12.99 a month. Now, Spotify Premium subscribers can add Hulu's basic ad-supported plan to their account at no extra cost, meaning for just $10 a month, you can enjoy both services.

According to a new poll from Morning Consult and The Hollywood Reporter, most would pay a lot more than $10 for that bundle. The survey of 2,201 adults, conducted from March 14 to 18, indicated that consumers would be willing to pay anywhere from $13 to $21 a month for a bundle offering TV shows, movies, and music.

"An analysis using the Van Westendorp model, which determines an optimum price point for a good or service by considering what prices consumers believe are 'too expensive' and 'too good to be true,' found that for the TV/movies/music bundle, $16 was the optimum price," Morning Consult wrote.

The $10 Spotify-Hulu offer is available until June 10 "or while supplies last," so don't waste any time if you want to take advantage of this great deal.

For more on the streaming landscape, check out the latest PCMag Digital Edition cover story. We spoke to execs from Amazon Prime Video, CBS, Disney, and Hulu, as well as experts and analysts to break down the escalating war for original content and the tectonic shifts in an industry that's straddling the media, tech, and entertainment worlds.

Hulu is thriving thanks to its larger content library
PCMag Logo Hulu is thriving thanks to its larger content library

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About Angela Moscaritolo

Managing Editor, Consumer Electronics

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

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