Screentime
How Coronavirus Changed the Way We Watch, Listen and Play
In the pandemic era, we’re streaming more video—and prime time no longer exists.
The coronavirus outbreak has forced billions of people around the world to answer a question they’d never contemplated: What do we do without live sports?
For the past decade, televised sporting events have been one of the last reliable remnants of a shared popular culture. In 2019, live sports accounted for 88% of the most-watched programs on TV in the U.S. The National Football League, Game 7 of the World Series and the college football championship game outdrew any drama or sitcom.