Quibi Quibbles as TikTok Burns Up the App Charts
The short-form video service Quibi isn't cutting it as viewers discover better content from Netflix to TikTok.
High hopes for Quibi under the leadership of veterans Jeffrey Katzenberg & Meg Whitman haven’t panned out.
Photographer: David Paul Morris/BloombergQuibi’s day of reckoning is coming. It’s not looking good.
When the short-form video app launched in April, Quibi gave users an extra-generous 90 days of free service rather than the typical two-week or one-month trial period. Those 90 days are up beginning July 5, and it’s at that point Quibi will discover how many of its earliest, most enthusiastic signups will become paying customers. So far, all indications are that there won’t be many. Quibi is on pace to have fewer than two million paying subscribers by the end of its first year, only 27% of its original goal, according to a Wall Street Journal article Monday.