Screentime
Snap Lands Deals With Top Music Companies to Add Songs to Videos
Social-networking company has licensed rights from major labels and publishers
Snapchat's new feature lets users add licensed music to a video.
Source: Snap Inc.
This article is for subscribers only.
Snap Inc. is introducing a new feature that lets customers add music to their posts within Snapchat, creating a way for young people to share songs with friends and a new promotional tool for the music industry.
Snap will roll out a test of the product in New Zealand and Australia starting Monday and plans to release it more widely later this year, according to a spokesperson. The company has secured the rights to music from several major music companies, including Warner Music Group, Universal Music Publishing Group and Merlin.