Why Quibi Failed: 5 Reasons the Short-Form Streamer Sank So Fast

Covid-19 didn't help, but the service lacked standout shows and basic features

On Wednesday evening, Quibi’s app recommended users watch Last Looks, a short Dakota Fanning-led documentary about fashion-adjacent crimes. Last Looks had another, even more ominous meaning: It will be one of the last shows to premiere on the streaming service.

A little more than six months after premiering to fanfare on April 6, Quibi’s founders, Jeffrey Katzenberg and Meg Whitman, told investors Wednesday that the streaming service would shut down. Meanwhile, one source told Adweek, some Quibi employees were learning of the platform’s imminent demise through news reports.

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